Tell us your idea for the next Lay’s® flavor for the chance to win $1 million!

Lay’s® is looking to you for our next best flavor to hit the shelves! So, Do Us a Flavor™ and submit your favorite flavor ideas. If your flavor is voted as America’s favorite, you could walk away with $1 million.

Past million-dollar ideas:

Think your idea can stack up to these past winners? Scroll through for flavor inspiration, but be sure to get creative and make your idea your own! Past and present Lay’s® flavors are ineligible for submission. Find the full list here.

A bag of Lay`s Crispy Taco chips on a background of concentric yellow circles.
Crispy Taco
2017 Winner
A bag of Lay`s Cheesy Garlic Bread chips on a background of concentric yellow circles.
Cheesy Garlic Bread
2013 Winner
A bag of Lay`s Wasabi Ginger chips on a background of concentric yellow circles.
Wasabi Ginger
2014 Winner
A bag of Lay`s Southern Biscuits & Gravy chips on a background of concentric yellow circles.
Southern Biscuits and Gravy
2015 Winner
A bag of Lay`s Crispy Taco chips on a background of concentric yellow circles.
Crispy Taco
2017 Winner
A bag of Lay`s Cheesy Garlic Bread chips on a background of concentric yellow circles.
Cheesy Garlic Bread
2013 Winner